Privacy Policy

Home & Equity respects your privacy and is committed to protecting the personal information you provide when using HomeAndEquity.com.

This Privacy Policy explains what information we collect, how we use it, how we may share it, and the choices available to you.

Information We Collect

When you use Home & Equity, we may collect information you voluntarily provide, including:

• Name
• Email address
• Telephone number
• Property address
• Estimated mortgage balance
• Homeownership goals and preferences
• Information you provide about a property, such as bedrooms, bathrooms, square footage, property type, or year built
• Other information you choose to provide when requesting information or assistance

We may also automatically collect certain technical information when you use the website, including:

• IP address
• Browser and device information
• Pages viewed
• Referring website or source
• Interactions with forms and website features
• General location information derived from your device or IP address
• Analytics and advertising identifiers, where applicable

Property and Home Value Information

Home & Equity may use third-party property-data providers to provide estimated home values and property information.

Automated home-value estimates are provided for informational purposes only and may not reflect the current market value of a property. You may be able to update certain property characteristics to help refine the information shown to you.

Home & Equity does not represent that an automated valuation is an appraisal, broker price opinion, comparative market analysis, or guaranteed sale price.

How We Use Your Information

We may use the information we collect to:

• Provide home-value, equity, and property-related information
• Personalize your Home & Equity experience
• Create and save your requested home plan
• Respond to your questions or requests
• Connect you with appropriate real estate, mortgage, title, escrow, insurance, or other professionals when relevant to your request
• Improve our website, tools, services, and marketing
• Understand how visitors use the website
• Prevent fraud, spam, abuse, and security threats
• Comply with legal and regulatory requirements

How We May Share Information

We may share information with service providers and professionals who assist us in operating Home & Equity or responding to your request.

Depending on what you ask us to help with, this may include:

• Real estate professionals
• Mortgage professionals
• Title and escrow providers
• Insurance professionals
• Technology and CRM providers
• Property-data and valuation providers
• Analytics providers
• Website hosting and security providers
• Marketing and communications providers

We may also disclose information when required by law, regulation, court order, legal process, or to protect the rights, safety, or security of Home & Equity, our users, or others.

We do not sell personal information in exchange for monetary payment.

Communications

If you submit your contact information, Home & Equity and professionals relevant to your request may contact you by phone, email, or text message regarding your inquiry.

Message and data rates may apply.

Where required, your consent to receive marketing calls or text messages is not a condition of purchasing any product or service.

You may opt out of text messages by replying STOP and may unsubscribe from marketing emails using the unsubscribe instructions included in those communications.

Cookies and Analytics

Home & Equity may use cookies and similar technologies to operate the website, measure performance, understand website usage, and improve our services.

We currently use technologies that may include:

• Google Analytics
• Google Tag Manager
• Cloudflare Turnstile
• WordPress and hosting technologies

Google Analytics and related tools may collect technical and usage information about visits to the website.

Cloudflare Turnstile is used to help distinguish legitimate users from automated or abusive traffic.

Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.

Data Retention

We may retain personal information for as long as reasonably necessary to:

• Fulfill the purpose for which it was collected
• Respond to your requests
• Maintain business and transaction records
• Meet regulatory or legal obligations
• Prevent fraud or abuse
• Resolve disputes and enforce agreements

We may delete or anonymize information when it is no longer reasonably necessary for these purposes.

Your Privacy Choices

Depending on where you live and applicable law, you may have rights regarding your personal information, including the ability to request access to, correction of, deletion of, or a copy of certain personal information.

You may also have rights regarding certain uses or disclosures of personal information.

To make a privacy request, contact us using the information below.

We may need to verify your identity before completing certain requests.

Children’s Privacy

Home & Equity is intended for adults and is not directed to children under 13.

We do not knowingly collect personal information from children under 13 through this website.

Third-Party Websites and Services

Home & Equity may contain links to websites or services operated by third parties.

We are not responsible for the privacy practices, security, or content of third-party websites. We encourage you to review their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

When we make material changes, we may update the effective date shown at the top of this page and provide additional notice when appropriate.

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